Luke | Framework Design

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A illustrated dog-man sits in a fiery room with an expression like everything is fine although it is not fine


Creative Director

luke bamford


Creative Director

Ay up!

Tell us about your career so far, what have you learned?
If I have learnt anything from my career, it’s that learning from people who are better than you is the only way to go. Make sure to surround yourself with people that can totally wipe the floor with you. It sucks at first, and these folks will crop up throughout your career all the time but damn, you sure do end up learning fast! I have worked across a wide range of creative sectors using my multidisciplinary mindset. Whether it’s, print, digital or moving image, I have always made sure the narrative acts as the soul of the solution supported by whatever medium is best.

What are your goals for the future?
Career goals constantly shift as you climb the ladder, they’re often quite inward-looking in their nature. My focus more recently is to create a company for young, hungry people to grow and enjoy. I want creatives to find their place and give them space to express their way as much as possible. I think these days, the less I interfere and give just a little guidance when needed, the better it is for the creativity of my team. I know I loved that freedom when I was on my path.

What do you love about design?
I’m a true believer in emotive design and experience. Using those forces to drive sales and create deep connections to brands are the key to memorable moments, and I’m pretty proud to say I’ve reduced clients to ‘happy’ tears with some of my work in the past. 

What do you like to get up to outside of work?
Outside of work, I think it’s so important to get up to your eyeballs in mud and fresh air. Although, my lust for activity often gets me into a bit of a pickle and over the last couple of years I’ve broken 2 ribs, my little finger, my elbow, fractured my foot and ruptured my Achilles Tendon prompting my nickname to be updated to Mr Glass.