Strategy

A planned approach for the implementation of digital solutions against your business objectives

Strategy is key to the success of every project. Before pen is committed to paper, we take the time to fully consider your brief and tactically evaluate the direction of your outputs. We undertake research and gain insights to inform the best solution that will fully satisfy your objectives. The result, a blueprint for the success and a detailed plan for execution into selected marketing channels. It ensures we’re aligned with our clients and creates a solid foundation for every project.

KEY SERVICES

• Brand and identity planning
• Campaign analytics
• Content strategy
• Competitive analysis
• Product strategy
• Strategic consulting
• User research
• Website analytics

Content

Providing an end-to-end content solution from initial strategy through to final product.

Storytelling is at the heart of everything that we do. Content is more than just something to read, it’s what drives users through each experience. It encourages interaction, empowers and generates emotion; all are essential to creating memorable digital experiences.  

KEY SERVICES

• Content strategy and planning
• Editorial creation
• E-commerce content
• Access to writers
• Full service video
• Motion graphics
• Social and mobile content