Austin Moore LLP is a private law firm based out of Nottingham. They challenged us to redesign their website with the express purpose of making them stand out in an already busy sector.
We felt that one of Austin Moore’s strongest selling points was their personal touch and ability to offer big firm experience while maintaining small firm values. A bespoke website was designed with that in mind, incorporating video of each of the lawyers to bring their personalities to the forefront. We also organised a photoshoot to capture images of the partners behind the scenes in their day-to-day roles.
This in itself differentiated the website from the dry, text heavy, corporate communication that is typical of many legal firms, and the content on the website was kept short and to the point. Pull quotes highlight the key takeaways for potential clients, and a well thought out structure allows for a deeper dive into Austin Moore’s areas of expertise for those who want to discover more.