Show-stopping and interactive
The microsite was envisioned as a centerpiece for Bloom & Wild’s Christmas collection. It needed to be visually striking, immersing viewers in the festive spirit while presenting the 2024 offerings with elegance.
Beyond aesthetics, the site had to provide a user-friendly experience for press members. Journalists needed to navigate effortlessly, access PR materials, and explore the collection through engaging, on-brand features.
Design Approach
We began the project with a collaborative discovery session, exploring Bloom & Wild’s festive vision and identifying key seasonal themes. Guided by their 2024 colour palette—rich hues and touches of holiday sparkle—we developed a design strategy that balanced warmth with sophistication.
Key Design Features:
Immersive Visuals: A blend of bold graphics, festive imagery, and layered art created an engaging and joyful experience.
Dynamic Transitions: The microsite’s light-to-dark mode feature reflected the evolution of the holiday season, starting with bright, cheerful tones and transitioning to cosy, magical vibes as Christmas drew closer.
Press-Ready Accessibility: Clear sections and intuitive navigation ensured journalists could easily explore themes, view products, and download PR assets.
High-fidelity wireframes and prototypes allowed us to test and refine every detail, from typography and colour choices to interactive elements. The result was a cohesive design that aligned perfectly with Bloom & Wild’s brand identity and festive aesthetic.
Development Highlights
The development phase brought the design to life, integrating custom functionality and seamless animations.
Key Features:
Interactive Product Pinpoints: A custom-built feature enabled users to explore highlighted products through interactive “pinpoints” on images, offering a tactile sense of discovery.
Rounded Progress Bar: This unique navigation element subtly guided users through the site, enhancing usability while maintaining the elegant design.
Reusable Templates: To support Bloom & Wild’s future needs, we created a flexible template system, allowing easy adaptation for similar projects.
The site’s technical backbone included WordPress optimization for security, performance, and scalability, ensuring a seamless and reliable experience.
Results
The final microsite was a resounding success, exceeding expectations and earning praise from Bloom & Wild. Its engaging, visually rich design captivated the press and effectively showcased the Christmas 2024 collection.
We are proud to have played a part in bringing their holiday vision to life and look forward to continuing our partnership on future projects. This Lookbook isn’t just a catalogue; it’s a digital experience that sets a new standard for seasonal storytelling.
The client expressed their appreciation not only with kind words but also with a thoughtful gesture—a bouquet of sunflowers that brightened our office.
