Built with individuality in mind
We created individual pages for each of the centres, making it easy for users to find information specific to their location. We incorporated interactive maps with postcode lookups, instantly finding their closest centre. Each centre has a dedicated personalised SEO landing page with photography, content, and map pins, making it easy for users to find the location and learn about the services provided.
Enhancing the brand
Having been in the game since 2006, swim! has an established brand look and feel. Working closely with their team we enhanced the brand in subtle ways to give the sites a bright and engaging feel throughout. We have since updated their brand guidelines to incorporate the new vibrant colours. We brought Sunny, swim!’s mascot, to life as part of the update. Using Lottie animation Sunny can now move, jump and grow in confidence; emulating a child’s swim! journey.
Our efforts resulted in three clean and easy-to-use websites that help parents to feel comfortable when researching and booking their children’s lessons. From here we will be backing Becky and her team with an ongoing design and digital support retainer, as well as hosting all three websites.