To design and build a website in time for the Women’s World Cup in order to capture global attention and elevate the growth of women’s football in England and beyond.
Drawing inspiration from the electric atmosphere surrounding the Euros, we integrated interactive elements, social media content, and real-time updates to help bring the tournament to life. We served up engaging content on fixtures, results, and team profiles to ignite a passion for women’s football.
Our creative journey involved designing and developing a website that showcased bold and vibrant colours, impactful imagery, and captivating typography. Our objective was to create a user-friendly virtual home stadium that allowed fans to navigate with ease. By integrating live match updates using an Opta API and incorporating engaging player profiles, we transformed website visitors into active participants. To ensure search engine visibility, we optimised the website accordingly and conducted extensive testing to provide a flawless experience.
The FA’s new Women’s website has been completely transformed and is ready to unite fans around the globe. By fostering visitor engagement, we successfully transformed fans into active participants, establishing a vibrant community of passionate football fanatics. You can see the result for yourself here.