RST needed a new website to equal the bravery and spirit of the riders that wear their products. They approached Framework to position them in the fast lane.
The brief was two-fold: get the brand at front and centre, and improve the way the overall product offer functions and looks.
To achieve this we made a next-level update to the brand lexicon and new tone of voice quickly revealed RST as a confident frontrunner, the true leader of the pack. New fonts and typographic styling were layered into a fresh design system. High-impact imagery and animation now flow seamlessly. Feature-rich product content optimises engagement.
The glue that holds all this together is Framework’s bespoke data hub and integration system, acting as a central source for all of RST’s product data.