Sytner

Sytner is the UK’s leading retailer of luxury cars and the largest automotive retailer in Europe. They approached us when they needed a bespoke system to help them sell their surplus stock of premium cars. A key part of the system we developed was the dashboard. Showing customers an overview of all the details of the car and their contract, the new dashboard enabled customers to part-exchange their current car seamlessly. To improve the overall user experience, we worked extensively on the search functionality, vehicle product tiles, and vehicle comparison features, resulting in a refresh of the entire visual UI lexicon while staying true to the Sytner brand.