![The team elite kickboxing logo on an orange background](https://www.weareframework.co.uk/wp-content/uploads/2020/05/Tek-Logo-2.jpg 1920w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Tek-Logo-2-300x169.jpg 300w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Tek-Logo-2-1024x576.jpg 1024w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Tek-Logo-2-1800x1013.jpg 1800w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Tek-Logo-2-1200x675.jpg 1200w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Tek-Logo-2-400x225.jpg 400w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Tek-Logo-2-32x18.jpg 32w)
The Framework Design team worked with TEK to develop their brand. The goal was to make TEK more easily recognisable and to evolve the brand into a more modern representation of the academy today. The design team worked with TEK to test new colours and styles for the brand and produced designs for flyers and leaflets that TEK could use to advertise.
A major aspect of the brand development process was the reworking of TEK’s original mark. The TEK mark was inspired by the oriental origins of martial arts but didn’t fully fit with the modern, energetic personality of TEK. Our designers developed the mark into a stronger, more impactful symbol that was then made into a stamp to be used on merchandise, marketing materials, and across the website.
![A collage of branding elements for TEK](https://www.weareframework.co.uk/wp-content/uploads/2020/05/Tek-Dev-1800x1243.jpg 1800w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Tek-Dev-300x207.jpg 300w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Tek-Dev-1024x707.jpg 1024w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Tek-Dev-1200x828.jpg 1200w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Tek-Dev-400x276.jpg 400w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Tek-Dev-32x22.jpg 32w)
Brand guidelines were also produced for TEK to allow them to easily distribute the instructions to manufacturers and team members, so that all elements of the brand can be consistently represented
![TEK brand guidelines](https://www.weareframework.co.uk/wp-content/uploads/2020/05/Brand-Guidelines-2-2800x2281.jpg 2800w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Brand-Guidelines-2-300x244.jpg 300w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Brand-Guidelines-2-1024x834.jpg 1024w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Brand-Guidelines-2-1800x1466.jpg 1800w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Brand-Guidelines-2-1200x978.jpg 1200w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Brand-Guidelines-2-400x326.jpg 400w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Brand-Guidelines-2-32x26.jpg 32w)
![Graphics made of TEK students performing different moves or standing with awards](https://www.weareframework.co.uk/wp-content/uploads/2020/05/Illustration-Elements-2-1800x1200.jpg 1800w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Illustration-Elements-2-300x200.jpg 300w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Illustration-Elements-2-1024x683.jpg 1024w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Illustration-Elements-2-1200x800.jpg 1200w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Illustration-Elements-2-400x267.jpg 400w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Illustration-Elements-2-32x21.jpg 32w)
![A mixture of images used on TEK's instagram as stories](https://www.weareframework.co.uk/wp-content/uploads/2020/05/Insta-Stories-2-1800x955.jpg 1800w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Insta-Stories-2-300x159.jpg 300w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Insta-Stories-2-1024x544.jpg 1024w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Insta-Stories-2-1200x637.jpg 1200w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Insta-Stories-2-400x212.jpg 400w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Insta-Stories-2-32x17.jpg 32w)
![A blue poster with the words 'make an impact', showing a person performing a highkick](https://www.weareframework.co.uk/wp-content/uploads/2020/05/MakeAnImpact.jpg 1000w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/MakeAnImpact-250x300.jpg 250w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/MakeAnImpact-853x1024.jpg 853w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/MakeAnImpact-400x480.jpg 400w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/MakeAnImpact-32x38.jpg 32w)
![A poster in blue with the words 'hit your target' and two people fighting in protective kickboxing gear](https://www.weareframework.co.uk/wp-content/uploads/2020/05/HitYourTarget.jpg 1000w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/HitYourTarget-250x300.jpg 250w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/HitYourTarget-853x1024.jpg 853w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/HitYourTarget-400x480.jpg 400w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/HitYourTarget-32x38.jpg 32w)
![Three banners advertising TEK in red, blue and yellow](https://www.weareframework.co.uk/wp-content/uploads/2020/05/Banner-Collection.jpg 2500w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Banner-Collection-300x199.jpg 300w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Banner-Collection-1024x678.jpg 1024w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Banner-Collection-1800x1192.jpg 1800w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Banner-Collection-1200x795.jpg 1200w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Banner-Collection-400x265.jpg 400w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Banner-Collection-32x21.jpg 32w)
![A pink Aboard advertising TEK kickboxing](https://www.weareframework.co.uk/wp-content/uploads/2020/05/Aboard-1.jpg 1044w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Aboard-1-300x300.jpg 300w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Aboard-1-1024x1024.jpg 1024w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Aboard-1-150x150.jpg 150w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Aboard-1-400x400.jpg 400w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Aboard-1-32x32.jpg 32w)
![A blue pull up banner advertising TEK kickboxing](https://www.weareframework.co.uk/wp-content/uploads/2020/05/Pull-Up-Banner-1.jpg 1044w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Pull-Up-Banner-1-300x300.jpg 300w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Pull-Up-Banner-1-1024x1024.jpg 1024w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Pull-Up-Banner-1-150x150.jpg 150w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Pull-Up-Banner-1-400x400.jpg 400w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Pull-Up-Banner-1-32x32.jpg 32w)
![A blue Aboard advertising TEK kickboxing](https://www.weareframework.co.uk/wp-content/uploads/2020/05/Aboard-2.jpg 1044w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Aboard-2-300x300.jpg 300w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Aboard-2-1024x1024.jpg 1024w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Aboard-2-150x150.jpg 150w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Aboard-2-400x400.jpg 400w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Aboard-2-32x32.jpg 32w)
![Images of various TEK fliers advertising the kickboxing classes](https://www.weareframework.co.uk/wp-content/uploads/2020/05/Flyers-1200x1194.jpg 1200w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Flyers-300x300.jpg 300w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Flyers-1024x1019.jpg 1024w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Flyers-150x150.jpg 150w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Flyers-400x398.jpg 400w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Flyers-32x32.jpg 32w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Flyers.jpg 1203w)
![A blue TEK t-shirt on a light blue background](https://www.weareframework.co.uk/wp-content/uploads/2020/05/T-Shirt-1.jpg 802w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/T-Shirt-1-300x300.jpg 300w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/T-Shirt-1-150x150.jpg 150w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/T-Shirt-1-400x400.jpg 400w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/T-Shirt-1-32x32.jpg 32w)
![TEK posters, business card and brochure](https://www.weareframework.co.uk/wp-content/uploads/2020/05/poster-bcard-book.jpg 1920w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/poster-bcard-book-300x169.jpg 300w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/poster-bcard-book-1024x576.jpg 1024w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/poster-bcard-book-1800x1013.jpg 1800w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/poster-bcard-book-1200x675.jpg 1200w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/poster-bcard-book-400x225.jpg 400w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/poster-bcard-book-32x18.jpg 32w)
![An image showing various pages of the TEK grading book](https://www.weareframework.co.uk/wp-content/uploads/2020/05/grade-book2.jpg 2560w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/grade-book2-300x188.jpg 300w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/grade-book2-1024x640.jpg 1024w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/grade-book2-1800x1125.jpg 1800w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/grade-book2-1200x750.jpg 1200w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/grade-book2-400x250.jpg 400w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/grade-book2-32x20.jpg 32w)
TEK had requested a brand-led website that would capture the essence of the academy and the skills that they encourage. The Framework designers worked to produce a site design that visually represented the brand and also created a look and feel that demonstrated speed, precision, and agility.
![TEK awards page on website](https://www.weareframework.co.uk/wp-content/uploads/2020/05/Group-Copy-4-2800x1764.png 2800w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Group-Copy-4-300x189.png 300w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Group-Copy-4-1024x645.png 1024w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Group-Copy-4-1800x1134.png 1800w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Group-Copy-4-1200x756.png 1200w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Group-Copy-4-400x252.png 400w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Group-Copy-4-32x20.png 32w)
The site uses action-shot photography within graphics, also incorporating thin lines to provide a feeling of fast-paced movement, and small dots to represent precision. The use of sharp lines and strong colours throughout the site served to emphasise the bold and energetic personality of the TEK team.
![A collage showing the different pages on the TEK website](https://www.weareframework.co.uk/wp-content/uploads/2020/05/Mobile-2-scaled.jpg 2560w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Mobile-2-300x160.jpg 300w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Mobile-2-1024x545.jpg 1024w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Mobile-2-1800x959.jpg 1800w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Mobile-2-1200x639.jpg 1200w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Mobile-2-400x213.jpg 400w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Mobile-2-32x17.jpg 32w)
![The TEK website header designs](https://www.weareframework.co.uk/wp-content/uploads/2020/05/Website.jpg 1514w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Website-300x225.jpg 300w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Website-1024x768.jpg 1024w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Website-1200x900.jpg 1200w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Website-400x300.jpg 400w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Website-32x24.jpg 32w)
![A n image showing the ecommerce store on the TEK site](https://www.weareframework.co.uk/wp-content/uploads/2020/05/Ecommerce-1800x2367.jpg 1800w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Ecommerce-228x300.jpg 228w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Ecommerce-779x1024.jpg 779w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Ecommerce-1200x1578.jpg 1200w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Ecommerce-400x526.jpg 400w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Ecommerce-32x42.jpg 32w, https://www.weareframework.co.uk/wp-content/uploads/2020/05/Ecommerce-scaled.jpg 1947w)
TEK also requested some videos that could be used on the website to demonstrate their core values; capturing the skill and energy of the TEK academy, whilst also appealing to a varied audience. The Framework team worked with TEK to gather video footage of people of different ages and genders performing kickboxing techniques and exercises, which was then edited into a selection of fast-paced videos.
Then during post-production, the design team utilised the brand colours to give the video impact, with the backgrounds using a dark blue hue and all the martial arts movements standing out in eye-catching red. The final products are fast, energetic, and demonstrate the skill and precision of the TEK team.
Watch the video below.
![A lady kickboxing](https://www.weareframework.co.uk/wp-content/uploads/2020/11/Tek-Poster.jpg 1909w, https://www.weareframework.co.uk/wp-content/uploads/2020/11/Tek-Poster-300x168.jpg 300w, https://www.weareframework.co.uk/wp-content/uploads/2020/11/Tek-Poster-1024x574.jpg 1024w, https://www.weareframework.co.uk/wp-content/uploads/2020/11/Tek-Poster-1800x1010.jpg 1800w, https://www.weareframework.co.uk/wp-content/uploads/2020/11/Tek-Poster-1200x673.jpg 1200w, https://www.weareframework.co.uk/wp-content/uploads/2020/11/Tek-Poster-400x224.jpg 400w, https://www.weareframework.co.uk/wp-content/uploads/2020/11/Tek-Poster-32x18.jpg 32w)
"This is a team that we cannot recommend enough. A passionate, energetic and personal team who really do care about your project."
KAREN BAILEY, TEK