Content marketing is a powerful tool when planned and executed correctly. Any old business can produce content but not every business produces a strategy. A well-planned content strategy can build brand awareness, improve audience retention and aid lead generation from a customer base that matters to you.
A marketing plan is incomplete without a content marketing strategy.
You may be asking; ‘what is content marketing exactly?’. Content marketing is the art of creating and distributing content to aid your business in some way. Content can come in a variety of forms from blog posts to infographics, videos to brochures. Content is a great way to show off your brand, your knowledge of your industry or just the more human side of your business.
Framework Design is a content marketing agency with a difference. Our team is built up of experts from the world of design, development and digital allowing us to offer a huge selection of content options including;
- Blog posts, articles & guides
- New webpages
- Printed material
- Social media posts
However, we don’t just excel at producing the final piece. Framework’s team of marketing strategists work with you from the start to understand your business goals and identify a strategy to meet them using content marketing.
We start by brainstorming ideas, conducting keyword research and identifying how to reach your target audience. Then, once our content writers and content creators have done their work, we focus our efforts on content promotion – what’s the point of creating something great if no one is going to see it? Using tried and tested methods, such as outreach and social sharing, we get your content in front of the right audiences, in the right place, at the right time. Better yet, we do this all so you don’t have to.
If you’re ready to elevate your marketing efforts with content marketing then get in touch with Framework Design today. We are a leading content creation agency situated in the heart of Nottingham city centre.
“When creating content, we don’t just think about whether the client will like it, we also think about whether our client’s customers will like it. After all, that’s the most important element to content creation.”JODIE BAKER, SENIOR DIGITAL MARKETING CONSULTANT.