We began by working with Macaulay Sinclair to develop the company website. The goal for this was to create a site that captured the look and feel of the brand with an emphasis on imagery. The Framework development team achieved this goal by creating a headless single page application managed by WordPress. This type of application has a different feel from a traditional website and functions more like an app, allowing a more visual and tactile experience for the user. The decision to use this type of app also meant that the website would provide a more immersive experience, in this way the site would make the user feel like they’re inside the offices and actually looking at the projects Macalauy Sinclair has worked on. The website allows the user to scroll through the different sections, where large images and interactive elements are used to create a unique experience of the brand. Furthermore, the platform was made flexible to allow adjustments over time to account for growth and development. Brand tiers were also built into the backend to make adding new brand elements an easy process going forward.
We also produced a curated video for Macaulay Sinclair. The video was designed with the goal of providing the viewer with more of an insight into the company culture, the ethos of the brand, and how they work. The Framework Design team carried out photography and video footage sessions across the country to gather materials for the video. From there, the videography team were able to deliver a company video that captured the atmosphere of Macaulay Sinclair, the quality and detail of their work, and the professional and creative way in which their team operates.
The Framework Design team also travelled to the Macaulay Sinclair office to photograph the internal business and the staff themselves. The photography was to be used within pitch documentation and also used as part of the website design. Once the images were captured, we completed post-processing to ensure that they were perfect and ready for use.