Taking Centre Stage
Meet Cat, the visionary founder and owner of True Talent. She approached us with an ambitious mission: to create an entire brand identity and a complementary website from scratch. With years of experience in sourcing top-tier speakers, influencers, artists, and creatives for a wide array of events and campaigns, Cat sought to establish a brand and online presence that reflected her unwavering commitment to connecting extraordinary talent with exceptional opportunities.
![Group 1000003060](https://www.weareframework.co.uk/wp-content/uploads/2023/10/Group-1000003060.jpg 1411w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/Group-1000003060-300x225.jpg 300w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/Group-1000003060-1024x768.jpg 1024w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/Group-1000003060-1200x900.jpg 1200w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/Group-1000003060-400x300.jpg 400w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/Group-1000003060-32x24.jpg 32w)
In-Depth Exploration
Our journey began with a deep dive into Cat’s core values, vision, and what made True Talent truly unique. We did our homework, delving into the market and checking out the competition to find the sweet spot that sets True Talent apart.
Brand Creation
Taking cues from our discoveries, we embarked on crafting a well-rounded brand strategy. Our approach was to reflect the personal service offered by Cat, which is encapsulated within the hand-drawn logo. The talent and the event coming together is visualised by a mix of typefaces and a carefully selected colour palette. These elements convey True Talent’s professionalism, trustworthiness, and adaptability in Cat’s specialised field.
![Group 1000003057](https://www.weareframework.co.uk/wp-content/uploads/2023/10/Group-1000003057-1800x1214.png 1800w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/Group-1000003057-300x202.png 300w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/Group-1000003057-1024x691.png 1024w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/Group-1000003057-1200x810.png 1200w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/Group-1000003057-400x270.png 400w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/Group-1000003057-32x22.png 32w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/Group-1000003057.png 2010w)
Website Development
Our team crafted a user-centric website that prioritised leaving visitors star-struck. Interactive elements mimic how most of us view the world today (through our phones) reassuring users that they are in the right place. We developed wireframes and prototypes to ensure an intuitive and engaging user experience, as well as ease of navigation and accessibility.
![Group 1000003059](https://www.weareframework.co.uk/wp-content/uploads/2023/10/Group-1000003059-1800x1350.png 1800w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/Group-1000003059-300x225.png 300w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/Group-1000003059-1024x768.png 1024w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/Group-1000003059-1200x900.png 1200w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/Group-1000003059-400x300.png 400w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/Group-1000003059-32x24.png 32w)
![Group 1000003052](https://www.weareframework.co.uk/wp-content/uploads/2023/10/Group-1000003052-1-2800x1775.png 2800w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/Group-1000003052-1-300x190.png 300w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/Group-1000003052-1-1024x649.png 1024w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/Group-1000003052-1-1800x1141.png 1800w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/Group-1000003052-1-1200x761.png 1200w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/Group-1000003052-1-400x254.png 400w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/Group-1000003052-1-32x20.png 32w)
Content Management System (CMS)
At the heart of the website, we implemented a robust Content Management System (CMS) that empowered Cat and her team to effortlessly update listings, create captivating blog content, and manage their online presence. This ensured the website remained dynamic and aligned with True Talent’s evolution.
![MM_Phone_PH-E-08 copy 1](https://www.weareframework.co.uk/wp-content/uploads/2023/10/MM_Phone_PH-E-08-copy-1-1-1800x2163.png 1800w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/MM_Phone_PH-E-08-copy-1-1-250x300.png 250w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/MM_Phone_PH-E-08-copy-1-1-852x1024.png 852w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/MM_Phone_PH-E-08-copy-1-1-1200x1442.png 1200w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/MM_Phone_PH-E-08-copy-1-1-400x481.png 400w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/MM_Phone_PH-E-08-copy-1-1-32x38.png 32w, https://www.weareframework.co.uk/wp-content/uploads/2023/10/MM_Phone_PH-E-08-copy-1-1.png 2012w)
Results
The transformation of True Talent’s brand and digital presence was a real success story. It brought True Talent’s online game up to Cat’s reputation as the go-to talent connector. Crafting a brand and a website that make sense, that’s the secret sauce for boosting client engagement and growing a business. True Talent is now a shining example of how effective branding and smart web design can work wonders, all thanks to Cat’s visionary leadership.