The brief
Metric Search’s bold positioning as a leading recruitment firm demanded a new brand identity and website to reflected its dynamic and innovative approach. They required a technical, fast, secure, and reliable website that would effectively communicate its unique value proposition, company culture, and expertise to potential clients and candidates.
Additionally, the visual identity and website needed to seamlessly incorporate Metric Search’s two divisions into the brand hierarchy: Metric Bio and Metric Geo.
Framework collaborated closely with Metric Search to create a new brand identity and website to closely align culture and business objectives.
The Rebrand
Metric Search’s fresh brand identity, first and foremost, needed to establish the firm as a global leader in recruitment, whilst aligning with their core values of accountability and high achievement.
Central to the logo is a dynamic ‘M’ arrow device symbolising progression and high growth, visually representing the company’s commitment to successful outcomes for clients and candidates alike. To enhance its modern appeal, the design was created with animation in mind, allowing the logo to be fluid and engaging across various digital platforms.
This thoughtful approach not only reinforces Metric Search’s reputation for excellence but also provides a versatile and compelling visual identity that stands out in the competitive global market.
The Website
Leveraging the latest web technology and powerful animation, Framework developed a dynamic and fluid website that not only showcased Metric Search’s services but also provided an immersive user experience to surprise and delight.
Key Features
- Advanced server loading techniques were implemented to guarantee lightning-fast loading times, enhancing user experience and search engine optimisation (SEO).
- Security was prioritised throughout the development process, with robust encryption protocols and regular security updates implemented to safeguard sensitive data.
- Additionally, Framework optimised the website’s infrastructure for maximum reliability, to minimise downtime and ensuring uninterrupted access for users.
- The website was designed to convey Metric Search’s bold positioning and commitment to excellence. Striking visuals, compelling copy, and a consistent tone of voice were used to reinforce the company’s brand image and communicate its value proposition effectively.
- Metric Search’s two divisions, Metric Bio and Metric Geo, were seamlessly integrated into the website’s structure. Each division was given dedicated sections, allowing visitors to easily navigate between them while maintaining a cohesive brand experience.
- User-Centric Design: Framework prioritised user experience, ensuring that the website was intuitive to navigate and accessible across devices. Clear calls-to-action and intuitive navigation menus were implemented to guide visitors through the site and encourage engagement.
Results and Impact
The launch of the new website marked a significant milestone for Metric Search, providing the company with a powerful platform to showcase its capabilities and attract top talent and clients.
The website’s technical excellence, coupled with its compelling messaging and user-centric design, has enhanced Metric Search’s online presence and positioned the company as a leader in the recruitment industry.
Immediate feedback from clients and candidates has been overwhelmingly positive, with many praising the website’s speed and user-friendly interface.
Framework’s partnership with Metric Search has resulted in a dynamic and impactful website that effectively communicates the client’s value proposition and enhances its competitive advantage in the market. By prioritising technical excellence, security, and user experience, Framework has helped Metric Search achieve its business objectives and establish itself as a leader in the global recruitment industry.
If you’re looking to refresh your brand or website, get in touch.
