The Challenge
Despite their forward-thinking ethos, Cooper Parry faced a significant hurdle with their digital presence. Their website, while functional, lacked the robustness and agility required to reflect their brand identity effectively. Furthermore, the backend infrastructure was outdated, causing performance issues and security vulnerabilities. Recognising the importance of improving their online presence, they sought, with our assistance to revamp their website to sit better with their brand values and provide an enhanced user experience.
Collaboration with Framework
From the onset, we understood the essence of Cooper Parry’s brand and recognised the need to translate this powerful identity into a modern and animated digital experience. Collaborating closely with Cooper Parry’s in-house Creative Director, Steve Noss, Framework embarked on a journey to reimagine and revitalise Cooper Parry’s digital presence.
The Solution
The first step in the transformation was to address the underlying technical challenges. Framework proposed the implementation of a new WordPress CMS and a robust technical architecture to ensure optimal performance, security, and scalability.
With meticulous attention to detail, Framework overhauled the backend systems, incorporating the latest technologies and best practices.
In parallel with the technical upgrades, Framework worked closely with Cooper Parry’s team to refine the website’s design and messaging. Leveraging Steve Noss’s creative vision and expertise, Framework brought the rebellious spirit of Cooper Parry to life through bold visuals, engaging content, and a tone of voice that resonated with their target audience.
The Results
The new website perfectly captures the essence of Cooper Parry – agile, innovative, and unapologetically different. From the sleek design to the intuitive user experience, every element was meticulously crafted to reflect the firm’s brand values and positioning in the market.
The new website not only meets the highest standards of speed, security, and reliability but also has laid a solid foundation for future growth and innovation.
Cooper Parry is now able to attract and engage a broader audience of entrepreneurs and forward-thinking businesses. The website is a powerhouse for lead generation, driving increased traffic, inquiries, and ultimately, business growth.
