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A illustrated dog-man sits in a fiery room with an expression like everything is fine although it is not fine
FWK Whitemeadow Case Study – Cover

Rolling out a new website for Whitemeadow

Whitemeadow, a leader in innovation and sustainability within the furniture industry, was recently honoured as the ‘Best of British’ by The Furniture Awards and ‘Best UK Furniture Manufacturer’ by Interiors Monthly. Committed to excellence, Whitemeadow sought to enhance their digital footprint to mirror their industry-leading status.

As Whitemeadow prepared for the January Furniture Show, they needed a new website that not only showcased their award-winning products but also provided a revitalised experience for both new and existing clients. The goal was to create a platform that reflected their commitment to design, innovation and sustainability, while enabling clients to effortlessly manage orders and access product information.

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Deliverables

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Framework Design partnered with Whitemeadow to deliver a comprehensive web solution:

  • Discovery and Planning: Conducted in-depth brand and process discovery, developing wireframes to outline the website’s structure and functionality.
  • Visual Excellence: Collaborated with Marcus Holdsworth, for a photo recce and photoshoot across four key locations, capturing the essence of Whitemeadow’s personality and craftsmanship.
  • Development: Built a robust Statamic website, ensuring a user-friendly and visually appealing interface.
  • Custom Integration: Developed a bespoke API to bridge the new website with Whitemeadow’s customer portal, allowing clients to track their orders and shipments seamlessly.
  • Launch: Performed thorough testing and refinements to ensure a smooth go-live process.

The new website has successfully elevated Whitemeadow’s online presence, effectively representing their brand and facilitating improved client interaction.

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“Working with Framework has been an absolute pleasure, delivering our new website that is totally on point and on brand.”

Elyssia Kravaris, Whitemeadow’s Marketing Manager said:
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Whitemeadow now has a design- led and cutting-edge website that not only highlights their award-winning furniture but also enhances their customer experience, positioning them for continued success in the industry.

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