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A illustrated dog-man sits in a fiery room with an expression like everything is fine although it is not fine

Lords of the Fallen

When CI Games approached Framework Design to support the launch of Lords of the Fallen, they were clear on one thing: most game websites don’t live up to the quality of the games they promote. This project was about breaking that pattern, crafting a digital experience as visually rich, immersive, and technically ambitious as the game itself.

Inspired by cinematic storytelling and powered by next-gen web features, the website was designed as a journey. With full-width artwork, scroll-jacked navigation, and horizontal scrolling sequences, every interaction was carefully crafted to pull users deeper into the dual-world concept at the heart of the game — Axiom and Umbral.

Visit the live site
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Duality Through Design

Central to the Lords of the Fallen experience is the ability to move between two parallel dimensions. CI Games wanted this mechanic reflected in the website itself. We worked closely with the CI Games team to explore interactive treatments of this “duality”, allowing users to flip between realms using a lantern (a key item in the game) as a trigger. This narrative device became a UX feature, helping users toggle between light and dark versions of the homepage in real time.

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Technical Precision Meets Creative Power

The site, built on a custom WordPress setup, gives CI Games full control of content without compromising design integrity. High-resolution assets, videos, and transparent-background imagery were handled with advanced performance optimisation techniques to ensure a seamless experience across devices, even under bandwidth constraints.

Our team also consulted on responsive transitions from desktop to mobile, ensuring that the visual drama of the site didn’t lose impact on smaller screens. Features like sticky scroll sections, interactive asset reveals, and intuitive content layers all worked together to keep the site fast, fluid, and cinematic.

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