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A illustrated dog-man sits in a fiery room with an expression like everything is fine although it is not fine

Just Don’t Do It.

Don’t Do It

Just Don’t Do It.

Christian Landscape

The opposite of Nike applies. Just don’t do it. 

As a brand + digital agency we are constantly challenged to create and launch new and innovative campaign and digital thinking.

No matter how empty our locker of creativity gets, we’ve made a solemn vow to never (ever!) fall victim to rolling out the child superhero (or other meaningless tropes) from a stock image library for our clients.


Cliched library imagery or even a basic templated website serves you no purpose in differentiating your brand from the others in your space.

Sure it allows you to get some content out there quickly and cheaply – but that’s exactly how it comes across… quick and cheap.

Not the words to be associated with a quality brand like yours my friend.

The absolute truth is your potential customers (and even your mum) can smell the whiff of creative despair emanating from your brand’s soul in a bid to go to market as fast as possible.

The opposite of Nike applies.

Just don’t do it.

Example one: healthcare superheroes

Example two: insurance superheroes 

Example three: legal superheroes 

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