EMC Tiles are a regional tile warehouse with showrooms in three locations across the East Midlands. With a view to increasing sales, EMC challenged us to refresh the company’s image by presenting it as a modern, friendly brand.
Building on the brand’s equity we experimented with variations of the existing colour palette to create a contemporary, yet still recognisable logo. This was the starting point to creating a slicker, highly visual website with less of a ‘sales’ feel and more of an inspirational, lifestyle approach.
On the back end, we built a bespoke ecommerce system using data and content via a feed from EMC’s EPOS and CRM programmes to replace their existing site.