In the light of the current COVID-19 situation we want to reassure everyone that we are continuing to work as normal. We’ve made some adjustments to help us continue our service and to and minimise disruptions. Stay safe and we look forward to continue working with you.
EMC Tiles are a regional tile warehouse with showrooms in three locations across the East Midlands. With a view to increasing sales, EMC challenged us to refresh the company’s image by presenting it as a modern, friendly brand.
Building on the brand’s equity we experimented with variations of the existing colour palette to create a contemporary, yet still recognisable logo. This was the starting point to creating a slicker, highly visual website with less of a ‘sales’ feel and more of an inspirational, lifestyle approach.
On the back end, we built a bespoke ecommerce system using data and content via a feed from EMC’s EPOS and CRM programmes to replace their existing site.